“Both fashion and art are within culture, and I draw inspiration from both.
And It’s an organic relationship for me.”
- Kim Jones
During my time at Fendi, I had the privilege of contributing to the legacy of one of the world’s most iconic luxury fashion houses. My role allowed me to deepen my understanding of the luxury retail industry, hone my sales and customer service skills, and engage with a diverse clientele seeking the finest in high-end fashion. November 1, 2021, @Rael_Justin recruited me to explore luxury sales and marketing @Fendi @HudsonYards. I viewed this as an opportunity to connect with affluent clients worldwide. @MrKmJones leads with a bold and innovative creative direction that speaks to collaboration over competition. Recognized as a Top 10 Seller in NYC, my luxury business is relationship-based and fueled by a passion for design, detail, luxury living, and iconic style.
GOOGLE REVIEWS
“Listen…Shawn is SUPERIOR when it comes to knowledge of the brand and provides BEYOND 5-star customer service!!
Even if you are not local, he will provide an interactive shopping experience.
I won’t shop Fendi with ANYONE except for Shawn. ⭐️⭐️⭐️⭐️⭐️”
-Kandiss Ecton, Insurance Entrepreneur
“I went to the Hudson Yards location. Upon entering I was immediately greeted by the warm staff. Security even said hello. I asked to speak to the Client Advisor whom I had communicated by text. I didn't believe but he was actually in the store. Shawn was AWESOME! I heard so many stories and seen videos of clients like myself being mistreated at luxury stores. That was NOT my experience. Shawn made me feel very welcomed. He asked if I would like a complimentary beverage and suggested other items to go with my main purchase as well. I don't shop at Fendi often yet this experience has made me rethink about that. Thanks Shawn...You ROCK!!!!!!”
- Shakim
“Love you, Shawn!! Your customer service is amazing and makes the Fendi experience one to beat :-)”
-Andrea Gallego-Cook, Google Cloud
“Wonderful experience shopping with Shawn! Highly recommend! Exceptional and fun service 😍😍”
“I Just purchased my very first FENDI bag yesterday and I’m thrilled. Shawn made the experience one I will not forget! He was friendly, kind, and SO fun! He had so much knowledge about each piece and welcomed me to the FENDI FAM! Shawn has a special way of making people feel comfortable and was also very encouraging! 5/5 stars for Shawn’s customer service skills and 10/10 recommend this FENDI store. ✨
“I have been a Fendi fan for a while and one of the best Client Advisors I have ever had the pleasure of dealing with is Shawn DeCoster. I highly recommend checking out the Hudson Yards Store, in general, and specifically asking for Shawn. I’ll definitely continue to work with him in the future.”
“Omg Shawn was absolutely amazing! The best shopping experience everrrrrrrrrr!”
“Shawn DeCoster is the absolute best. He sends me and my husband great items and truly knows my style. So grateful for him! He’s turned me into a FENDI girl ❤️”
HIGHLIGHTS
Exceeded FENDI Expectations: Delivered $2.7M Sales Quota, Converting 260 New Clients, 6% growth YOY.
Diversity, Equity & Inclusion: Participated in LVMH History bringing all Maisons together to walk in 2022 NYC Pride March.
Client Relations & Sales Mastery: I developed personalized shopping experiences for our VIP clientele, ensuring that each interaction reflected Fendi’s core values of craftsmanship, innovation, and exclusivity. This involved cultivating strong relationships, offering tailored product recommendations, and going above and beyond to ensure client satisfaction.
In-Store Visual Merchandising: I worked closely with the visual merchandising team to create displays that embodied the essence of Fendi’s seasonal collections, paying meticulous attention to detail to enhance product presentation and storytelling.
Product Knowledge & Training: As part of the sales team, I continuously updated my knowledge of Fendi’s product lines, from ready-to-wear to leather goods, accessories, and more. I also assisted in training new team members, ensuring they understood the importance of the brand’s heritage and how to communicate it effectively to clients.
Team Collaboration & Leadership: My experience at Fendi involved working cross-functionally with the back-office teams and participating in store events, enhancing both team dynamics and store performance.
Working at FENDI Hudson Yarsds was a transformative experience that enriched my passion for luxury retail, deepened my understanding of the brand, and sharpened my ability to deliver premium service.
The opportunity to represent a brand synonymous with artistry and tradition was both a privilege and a career-defining experience.
“Elegance is an Attitude.”
— Karl Lagerfeld
“Throughout 2022, Shawn has remained highly consistent in generating sales for Hudson Yards which resulted in being the Top Seller of HSY in 2022. Shawn aims to deliver his goals through meaningful interactions with all new/existing clients. Shawn aims to deliver quality experience throughout his selling ceremony which resulted in getting consistent NPS Scores of 100 week after week. Shawn’s passion for the brand has led him to participate/ volunteer within LVMH in partnership with HR. Shawn is always suggesting new approaches and always engages with the corporate partners to understand processes. Shawn is very adaptable. He is willing to learn and hone in on new initiatives such as appointments selling / prospect collecting and through that, Shawn was successful in achieving his OMNI actions for 2022.”
-Annual Management Review 2022
Diversity, Equity & Inclusion makes a difference, a highlight of my NYC Experience Participaing in LVMH History, bringing all Maisons together to walk in 2022 NYC Pride March.